Examine the roles of advertising theory and practice in business. Marketing coursework explores patterns of consumer behavior along with the underlying psychology and gives you an in-depth look at the guiding principles of international marketing.
Note: The marketing concentration is also offered as a nine-credit graduate certificate.
3 TOP MARKETING JOBS
Develop high-level organizational policy and build a capable staff through recruitment and training. Marketing directors use advanced knowledge of their competitors and industry climate to formulate big-picture operational strategy.
BUSINESS DEVELOPMENT MANAGER
Use your advanced business knowledge to build lasting business relationships from the ground up. Business development managers choose which potential business partners to target and negotiate terms of those new partnerships.
Shape strategy and set pricing for marketing departments or organizations. The marketing manager is responsible for building an effective balance of profit, product, and customer/client satisfaction.