Online MBA – Marketing Concentration

Make storytelling your business.

Marketing is about more than sales and product promotion. It’s about building brands and creating relationships with consumers. It’s a powerful business tool. Especially in today’s fast-paced, ever-shifting landscape. Where marketing excellence is no longer a nice-to-have idea. It’s an absolute must-have experience. One that demands brands deliver the right content, to the right customers, at the right time—and across every interaction.

Earn your Online MBA in Marketing from Washington State University, and you can learn how to help today’s organizations create more value for their customers. You’ll explore patterns of consumer behavior, along with the underlying psychology that shapes it. And you’ll position yourself for stronger corporate or entrepreneurial success as a marketing expert in a globalized world.

Why Choose an Online MBA with a Marketing Concentration?

Prepare for the new realities of marketing.

Marketing is a critical driver of organizational success. In fact, the survival of nearly every business depends on it. Which means it’s more important than ever to stay ahead of the curve and remain connected to consumers. Especially amid the staggering pace of advancement in the field. New tools like marketing automation, artificial intelligence, and ever-expanding social media channels continue to change the game for businesses of every size. Add a marketing concentration to your Online MBA, and you can prepare to meet these unique realities. So you can do more than just react to emerging trends—you can help create them.

Choose the Marketing track, and you can graduate prepared to:

  • Identify marketing opportunities to help organizations create value for customers.
  • Apply quantitative and qualitative marketing research data for strategic decision-making.
  • Identify and react to consumer trends and present solutions based on customer needs.
  • Develop, manage, and successfully market new consumer products.
  • Deliver marketing strategies in a fast-changing global business environment.

Plus, WSU’s Online MBA in Marketing concentration is also offered as a nine-credit graduate certificate. So you have multiple paths to pursue your goals.

What Careers Can You Pursue with an MBA in Marketing?

Create your own market for growth.

The marketing field is massive and rapidly evolving. It spans every industry and business area—from technology and financial services to entertainment and healthcare. It also continues to add numerous jobs and actively seeks well-educated, highly skilled leaders. In fact, the Bureau of Labor Statistics (BLS) expects the employment of advertising, promotions, and marketing managers is projected to grow 10 percent from 2020 to 2030. These roles are often MBA-preferred and can boast an impressive median annual salary of $133,460.

There’s no question: Demand for experienced marketing executives will remain high as organizations continue to use marketing campaigns to maximize their market share. And hiring managers will be on the lookout for MBA-educated professionals with the expertise to build brands, reach consumers, craft pricing strategies, and deliver unique experiences.

Your future as a marketing leader can be exciting, enduring—and lucrative. And with an MBA in Marketing from WSU, you’ll have the advanced credential to add value in any role you may pursue.

Discover The Top Jobs in Marketing

Marketing Director

Develop high-level organizational policy and build a capable staff through recruitment and training. Marketing directors use advanced knowledge of their competitors and industry climate to formulate big-picture operational strategy.

Business Development Manager

Use your advanced business knowledge to build lasting business relationships from the ground up. Business development managers choose which potential business partners to target and negotiate terms of those new partnerships.

Marketing Manager

Shape strategy and set pricing for marketing departments or organizations. The marketing manager is responsible for building an effective balance of profit, product, and customer/client satisfaction.

Learn more about all of the marketing careers and growth opportunities you could experience after earning an MBA from Washington State University.

What Does The Online MBA in Marketing Curriculum Cover?

Step into the minds of modern consumers.

The courses of WSU’s Online MBA in Marketing concentration blend core business fundamentals with an in-depth look at marketing strategy and consumer behavior. As you move through the curriculum, you’ll cover a broad range of relevant topics, including: international marketing management, brand management, advertising, new product marketing, pricing and promotion, and marketing research. Read more about the concentration’s course offerings now.

IBUS 582 International Marketing Management
MKTG 561 New Product Marketing
MKTG 577 Promotional Management