Online General MBA

Let’s get down to business.

The modern business world crosses borders. It’s mobile, global, and ever-evolving. And if you plan to lead it into the future, you’ll need to evolve with it. That’s why you’re seeking an Online MBA with a broad focus. One with a general track of study that can impart a wide range of knowledge across multiple fields. All so you can gain the executive-level management skills and cross-discipline fluency to succeed as a leader in any setting. It’s time to make the world your boardroom. Time to choose Washington State University’s Online General MBA.

Why Earn Your General MBA Online?

Build big-picture business skills.

There’s one constant in business: change. Your ability to adapt as a manager and leader is essential for ongoing success. WSU’s Online General MBA can help you become a multi-skilled, versatile professional with an advanced understanding of domestic and global business practice. You’ll learn business fundamentals and develop skills that you can apply to a variety of roles in almost any industry.

The general track’s unique structure gives you access to the MBA program’s four additional concentrations: Finance, Marketing, Hospitality Business Management, and International Business. You can browse the track-specific curriculum and select any three courses as your electives. This kind of exposure aims to deepen your understanding of global business practice and help elevate your professional value across multiple disciplines.

Choose the MBA in General Management program, and you can graduate prepared to:

  • Use integrated problem-solving skills and strategic analysis to formulate actionable business plans that are grounded in theory and practice from multiple disciplines.
  • Analyze and interpret information across all functional areas of business in both local and global contexts.
  • Deliver creative, innovative, and forward-thinking solutions to complex business challenges.
  • Exhibit a growth mindset and collaborate effectively as a global business leader in cross-cultural contexts.
  • Identify and evaluate the ethical, global, and societal implications of doing business as an organization.

What Can You Do With an Online General MBA?

Enhance your professional value.

In today’s fast-paced business world, it’s easy to see why an MBA degree has quickly become a standard credential for career advancement. And the opportunities are plenty, across every industry, with high-level jobs that cover a wide range of positions and leadership levels.

As an MBA graduate, you’ll have the advanced leadership, communication, and critical-thinking skills needed to succeed in any field. You can work in government, health care, finance, technology, or retail, just to name a few. The General MBA will prepare you to thrive in large corporations, midsize enterprises, or small startups and make a difference in almost any position imaginable. Learn more about the MBA careers and growth opportunities you could experience after earning a degree from Washington State University.

MBA in General Management Career Paths

Earning an MBA in General Management can be a major step forward in your journey as a business leader. It’s a credential that signals your ambition and talent and can open up new and exciting career paths. The MBA remains a differentiator in the market, with leading employers seeking candidates with advanced education to run major facets of their businesses. As an MBA graduate, you can take your talent and work ethic into a variety of areas. Some potential careers include:

  • Chief executive officer
  • Project manager
  • VP, operations
  • Marketing director
  • Finance manager
  • Human resources supervisor

What Is the Typical Salary for General MBA Graduates?

As a General MBA graduate, you can choose to take your business acumen and prowess into any field and any role where you want to have an impact. The program will prepare you to lead company strategy, and allow you to tailor your expertise to business operations, finance, marketing, international business, hospitality, and many other areas. Whichever path you choose, the salary outlook is competitive.*

Chief Executive Officer


Marketing Director


Project Manager


Finance Manager


VP, Operations


Human Resources Supervisor


General MBA Degree Job Outlook

The job outlook for graduates of MBA in General Management programs suggests that the degree sets candidates apart in the job market and that the many career paths available to MBA graduates at advanced levels in business are strong. Some further insight from 2019 data  reported by the U.S. Bureau of Labor Statistics (BLS) shows: 

Only 25% of business professionals had earned a degree beyond a bachelor’s, making an MBA a continued differentiator in the job market.*

The professional title with the highest percentage of members holding an advanced degree was “Chief Executive” at 30%.*

The median annual salary for the “Top Executive” title in 2021 was $98,980, with 6% projected job growth between 2021 and 2031.**

*Source: U.S. Bureau of Labor Statistics, Field of Degree: Business**Source: U.S. Bureau of Labor Statistics, Top Executives

Why Choose WSU for Your General MBA?

At the WSU Carson College of Business, you’ll learn the ins and outs of business theory and terminology while staying connected to real-world issues that today’s businesses face every day. You’ll work through business cases and examine strategic plans, complete a hands-on capstone project, and develop your entrepreneurial instincts and organizational leadership skills.

WSU’s General MBA track allows students who prefer a broader view of the business world to choose three electives from any of the concentration course offerings, so you can craft a plan of study that gets you where you want to go.

At other universities, the added benefit of flexibility that comes with online learning sometimes means you end up sacrificing something else. Not at WSU. Here, online education is a tradition—we’ve been running online programs for two decades, and our Online MBA in General Management program is specially designed for it. You’ll have the same caliber of coursework, access to expert faculty, and networking opportunities with fellow alumni throughout the nation and world as our on-campus programs provide.

What Does the Online General MBA Curriculum Cover?

Put business theory to work in the real world.

There’s value in gaining a broad-based understanding of business management and leadership across multiple disciplines. That’s why the general track allows you to select three electives from the Online MBA program’s available concentration courses. This level of customization lets you tailor your studies to fit your specific goals and interests. You’ll also work your way through the program’s robust core curriculum, which examines the key driving forces of global commerce—and imparts the tactical expertise you need to lead each with authority.

BA 595 Applying Design Thinking to Career and Life
HBM 581 Services Management
HBM 535 International Tourism Strategy and Planning
HBM 582 Hospitality Operations Analysis
IBUS 582 International Marketing Management
IBUS 580 International Business Management
MKTG 577 Promotional Management
MKTG 561 New Product Marketing
FIN 581 International Finance
FIN 521 Interest Rates and Finance Markets
FIN 527 Investment Analysis

Explore the Online MBA Concentrations

Plan your path.

Take a moment to learn more about each concentration. Browse the course lists and descriptions. Get inspired and think about which three courses you’ll choose as electives in the general track.

General MBA FAQs

With an MBA in General Management, you can pursue a career in business leadership in areas such as operations, finance, marketing, international business, human resources, and more. Your General MBA degree will prepare you for leadership roles in virtually any industry, including hospitality, tech, health care, arts, manufacturing, and retail.