Steven Silverman is a marketing strategist and analyst with more than 30 years of consulting, business management, and teaching experience. As a consultant, he guides organizations on marketing and strategy issues across corporate roles and industries. Today, he works for Revel Consulting in Seattle. His clients are high-tech companies where he provides analysis and guidance to executives on current and future business opportunities.
Silverman’s consulting experience crosses a range of industries including software, electronic components, chemical fibers, integrated circuits, pet food, personal care, life and health insurance, automobiles, pharmaceuticals, online retail, and not-for-profit organizations. He has consulted to Microsoft, Amazon, Bose, Mars, GM, Disney, Merck, John Hancock, Texas Instruments, Unilever, and others. Before joining Revel, he was an independent consultant for six years providing marketing, research, and strategy services.
Before starting his own firm, Silverman worked in management at Microsoft for five years where he held management positions in online services product strategy, search product management, and market research. Before that, he spent a year in Wilmington, DE, as director of global marketing research at DuPont. Finally, he managed projects and consulted in marketing and business growth as a global consultant with Monitor Company in Cambridge, MA.
Silverman also has extensive collegiate teaching experience. He was an assistant professor of marketing at the School of Business at Washington State University from 1996-2000. Recently, he taught marketing courses as an adjunct professor at Western Washington University and Claremont Graduate University. He holds a Ph.D. in marketing from the University of Pittsburgh, and an MBA in marketing and a BA in psychology and communications, both from the University of Wisconsin-Madison. Silverman also holds a Certificate in Online Teaching from the Online Learning Consortium.
Michael Petersen received his Ph.D. from the University of Iowa. He did his undergraduate and master’s work in accounting at Brigham Young University. He has taught both undergraduates and master’s students at Arizona State University, Thunderbird School of Global Management, Utah State University, and North Dakota State University. His teaching emphasis is in financial and managerial accounting. He has taught introductory courses as well as advanced courses covering many topics, including financial accounting, managerial accounting, corporate financial reporting, and financial statement analysis. His research involves cost drivers, performance measures, and downstream revenue drivers. He has been married for 28 years and has five children ranging in age from 16 to 26.