Take Your Next Step

Connect with an advisor to discuss career outcomes, curriculum, and get your questions answered.

Step 1 of 2

Jeffrey Joireman


Jeff Joireman is Professor and Chairperson in the Carson College’s Department of Marketing and International Business at Washington State University, where he teaches consumer behavior, marketing research, statistics, and international marketing. Dr. Joireman’s research focuses on responses to service failures as well as transformative consumer research topics including decision making related to health, finances, the environment and corporate social responsibility.