Online MBA in Marketing

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Make storytelling your business.

Marketing is about more than sales and product promotion. It’s about building brands and creating relationships with consumers. It’s a powerful business tool. Especially in today’s fast-paced, ever-shifting landscape. Where marketing excellence is no longer a nice-to-have idea. It’s an absolute must-have experience. One that demands brands deliver the right content, to the right customers, at the right time—and across every interaction.

Earn your Online MBA in Marketing from Washington State University, and you can learn how to help today’s organizations create more value for their customers. You’ll explore patterns of consumer behavior, along with the underlying psychology that shapes it. And you’ll position yourself for stronger corporate or entrepreneurial success as a marketing expert in a globalized world.

Why Earn Your Online MBA in Marketing?

Prepare for the new realities of marketing.

Marketing is a critical driver of organizational success. In fact, the survival of nearly every business depends on it. This means it’s more important than ever to stay ahead of the curve and remain connected to consumers. Especially amid the staggering pace of advancement in the field. New tools like marketing automation, artificial intelligence, and ever-expanding social media channels continue to change the game for businesses of every size. Add a marketing concentration to your Online MBA, and you can prepare to meet these unique realities. So you can do more than just react to emerging trends—you can help create them.

Choose the Online Marketing MBA program, and you can graduate prepared to:

  • Identify marketing opportunities to help organizations create value for customers.
  • Apply quantitative and qualitative marketing research data for strategic decision-making.
  • Identify and react to consumer trends and present solutions based on customer needs.
  • Develop, manage, and successfully market new consumer products.
  • Deliver marketing strategies in a fast-changing global business environment.

WSU’s Online MBA in Marketing is also offered as a nine-credit graduate certificate that can be completed in as few as 3 courses, giving you multiple paths to pursue your goals.

By pursuing this option, you can:


Receive credits that can be applied toward your MBA

Receive credits that can be applied toward your MBA


Earn a standalone certificate

Earn a standalone certificate

Stackable certificates

Pair the certificate with your MBA — and graduate with both

Pair the certificate with your MBA — and graduate with both

What Can You Do With an Online MBA in Marketing?

Create your own market for growth.

The marketing field is massive and rapidly evolving. It spans every industry and business sector—from technology and financial services to entertainment and health care. It also continues to add numerous jobs and actively seeks well-educated, highly skilled leaders. In fact, the U.S. Bureau of Labor Statistics (BLS) expects the employment of advertising, promotions, and marketing managers to grow by 10.

There’s no question: Demand for experienced marketing executives will remain high as organizations continue to use marketing campaigns to maximize their market share. And hiring managers will be on the lookout for MBA-educated professionals with the expertise to build brands, reach consumers, craft pricing strategies, and deliver unique experiences.

Your future as a marketing leader can be exciting, enduring—and lucrative. And with an Online MBA in Marketing from WSU, you’ll have the advanced credential to add value to any role you may pursue.


Online MBA in Marketing Career Paths

Marketing Director

Develop high-level organizational policy and build a capable staff through recruitment and training. Marketing directors use advanced knowledge of their competitors and industry climate to formulate big-picture operational strategy.

Business Development Manager

Use your advanced business knowledge to build lasting business relationships from the ground up. Business development managers choose which potential business partners to target and negotiate terms of those new partnerships.

Marketing Manager

Shape strategy and set pricing for marketing departments or organizations. The marketing manager is responsible for building an effective balance of profit, product, and customer/client satisfaction.

Learn more about all of the marketing careers and growth opportunities you could experience after earning an MBA from Washington State University.

What Is the Typical Salary for Online MBA in Marketing Graduates?

The marketing field features plenty of exciting, well-paying career paths for graduates to consider. Some of the roles you can pursue with an MBA in marketing include:

Marketing Director


Marketing Communications Director


Training and Development Manager


Public Relations Manager


Marketing Manager


Chief Marketing Officer (CMO)


*Source: Payscale, approximate median annual salaries as of March 2023.**Source: U.S. Bureau of Labor Statistics, median annual salaries as of May 2021.

Online Marketing MBA Job Outlook

More than 1.3 million marketing jobs were posted on LinkedIn in 2021.*

The number of marketing jobs on LinkedIn grew 374 percent between 2020 and 2021.*

Projected job growth for marketing managers between 2021 and 2031 is double the rate of growth for all professions, according to the BLS.**

*Source: LinkedIn**Source: U.S. Bureau of Labor Statistics

Why Choose WSU for Your MBA Degree in Marketing?

WSU’s Online MBA in Marketing program provides you with the flexibility to pursue your degree while balancing personal and professional commitments. The program is also designed for efficiency, allowing you to graduate in less than 2 years. Additionally, our online program connects you with like-minded professionals, planting the seeds for future career growth. With strategic partnerships that span four continents, you’ll gain an enriching international outlook on marketing strategies.

What Does The Online MBA in Marketing Curriculum Cover?

Step into the minds of modern consumers.

The courses of WSU’s Online MBA in Marketing concentration blend core business fundamentals with an in-depth look at marketing strategy and consumer behavior. As you move through the curriculum, you’ll cover a broad range of relevant topics, including: international marketing management, brand management, advertising, new product marketing, pricing and promotion, and marketing research. Read more about the concentration’s course offerings now.


IBUS 582

International Marketing Management

3 Credits

MKTG 561

New Product Marketing

3 Credits

MKTG 577

Promotional Management

3 Credits

Online MBA in Marketing FAQs