The culture of a business is an important aspect of life in the office. It is almost as important as the company’s bottom line. As a leader, you are
responsible for preserving both of these aspects. Once you uncover the value that culture can have on your company, then you can employ some techniques to
safeguard it.

Company culture is not so much about how people dress and spurring up competition between co-workers. Instead, it is about building a brand that attracts
the right customers and the right employees alike. Some companies are even using the culture as a way to lure top talent to work for them.

The Value of Company Culture

Company culture is of great value to a business, to its employees, and its leaders. It sets the
tone for everything the company stands for and everything the company does. The culture that the employees and leaders of a business share and abide by is
really the glue that holds the company together.

The right company culture can lead to a more satisfied workforce, which can ultimately lead to higher profits.

Lead the Way

Image via Flickr by MDGovpics

Corporate or company culture has a trickle-down effect. It starts at the top with the company executives and leaders setting the tone and leading by
example, and works its way down through the ranks.

Create a Process

The culture that a company possesses creates an environment of its own. It is important to create a process for hiring new employees, executives, and
leaders that aligns with the existing corporate culture.

If you hire someone who has a great resume, but does not fit in with the cultural aspect of the office, then they are likely doomed to fail. For example,
if you have a fast-paced company culture with quick turnaround times, but hire an employee that is bright but works at a slow and steady pace, then the two
working styles clash instead of working well together. Over time, this can lead to dissatisfaction with the employee’s work and with the employee’s
dissatisfaction in their place with the company.

Recognize

Once you define company culture, embrace it, display it, and hold expectations to it. Company culture is not something to set and then forget. It’s an
ongoing process that you continuously have to recognize.

If there are individual employees that eat, breathe, and sleep the company culture, recognize them for it. Call them out at company meetings. Give them an
award or some form of a thank you. This type of positive reinforcement creates consistency and gives others something to aspire to.

When done right, building a positive company culture, can mean positive results for your bottom line. Leading by example, setting the tone, and having the
right processes in place to maintain the company culture you establish is paramount to the overall success of the business.