As you pursue your MBA degree online, marketing will be one core component of your experience. Whether you pursue it as a career or you work toward another position in the business world, you will likely be faced with questions of appealing and selling to your target audience. After all, the job of marketing and selling a product is rarely confined to one department; all roles should understand the fundamentals.
There are a number of factors that contribute to the development of these audiences, including whether the lead you are targeting is another business or a consumer. This is an important consideration, as B2B and B2C strategies have subtle but important differences: